Author: Frank Passantino
Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. You can’t keep all bad data from entering your database, but once it’s in, you need to clean it out. Here are 5 ways to keep your database clean and in compliance.
1) Identify Duplicates
Once you start to get some traction in building out your database, duplicates are inevitable. So proactively scrub your data on a regular basis and eliminate duplicate leads as they come in.…
