Author: Dennis Bronnikov
Consumers reveal tons of information about themselves on the internet – their gender, geographic location, contact information…the list goes on. They also (mostly inadvertently) share behavioral data, which marketers then leverage to better target their campaigns. To justify collecting this kind of data, and to avoid being creepy, make sure your data collection adds value for your customers.
For instance, my iPhone uses my behavioral information to predict my travel times, mapping my current location to where Apple expects me to go next (based on my recent travel history).…
